Odoo Social Marketing Module: Complete Guide

What Is Odoo Social Marketing?

Odoo Social Marketing is a unified social media management platform that lets you create, schedule, publish, and analyze posts across multiple social networks from a single interface. It connects with Facebook, Instagram, Twitter/X, LinkedIn, and YouTube, replacing the need for tools like Hootsuite or Buffer.

Module Setup

Install the Social Marketing module from Apps. You will need to connect your social media accounts during setup.

Connecting Social Accounts

1. Go to Social Marketing → Configuration → Social Accounts
2. Click Add Account for each platform
3. Authenticate with your social media credentials
4. Grant Odoo permission to post on your behalf

Supported Platforms

Creating and Scheduling Posts

Compose a Post

1. Social Marketing → New Post
2. Write your message
3. Add media (images, videos)
4. Select target social accounts
5. Preview how the post looks on each platform
6. Post immediately or schedule for later

Content Calendar

The calendar view shows all scheduled and published posts. Drag and drop to reschedule. Color-coded by platform for quick visual scanning.

# Content scheduling strategy:
# Monday: Industry insight (LinkedIn + Twitter)
# Tuesday: Product tip (Facebook + Instagram)
# Wednesday: Customer story (all platforms)
# Thursday: Behind-the-scenes (Instagram + Facebook)
# Friday: Weekly roundup (LinkedIn + Twitter)

# Best posting times (general guidance):
# LinkedIn: 8-10 AM weekdays
# Facebook: 1-4 PM weekdays
# Instagram: 11 AM - 1 PM, 7-9 PM
# Twitter: 8-10 AM, 12-1 PM

Social Streams

Social streams display real-time activity from your connected accounts:

• Feed stream — Your published posts and their engagement
• Mentions stream — When users mention your brand
• Keyword stream — Monitor specific keywords or hashtags

Respond to comments and messages directly from the stream interface without switching between platforms.

Engagement Management

Responding to Comments

All comments from connected platforms appear in a unified inbox. Reply from Odoo and the response posts to the original platform. Track response times and ensure no customer comment goes unanswered.

Lead Generation

Social Marketing integrates with CRM. When a potential lead engages with your posts:

1. Click the user's profile in the social stream
2. Create a lead or contact directly from the engagement
3. Lead source is automatically set to the social platform
4. Sales team can follow up through the CRM pipeline

Campaign Management

Group related posts into campaigns for organized tracking:

• Product launch campaigns across all platforms
• Seasonal promotions with coordinated messaging
• Event promotion with countdown posts

Link social campaigns to UTM sources for end-to-end tracking from social post to website visit to sale.

Analytics and Reporting

• Post performance — Engagement rate, reach, clicks per post
• Account growth — Follower trends over time
• Best performing content — Top posts by engagement
• Campaign ROI — Link to website analytics and sales conversions via UTM

Integration with Other Modules

• Email Marketing — Coordinate social and email campaigns
• Website — UTM tracking from social posts to website conversions
• CRM — Generate leads from social engagement
• Events — Promote events across social channels

Best Practices

• Customize per platform — Do not post identical content everywhere
• Use the content calendar — Plan a week ahead at minimum
• Monitor streams daily — Respond to comments within 24 hours
• Track UTM sources — Measure which social content drives actual business
• Analyze and iterate — Review analytics weekly and adjust content strategy

DeployMonkey + Social Marketing

DeployMonkey's AI agent connects your social accounts, sets up content calendars, and configures UTM tracking so you can measure social media ROI from post to purchase.