Why Odoo eCommerce?
Most eCommerce platforms (Shopify, WooCommerce) are standalone. You need separate software for inventory, accounting, CRM, and manufacturing — then integrations to connect them. Odoo eCommerce is built into the ERP: orders update inventory instantly, invoices post to accounting automatically, and customer data flows to CRM without sync.
Odoo eCommerce vs Shopify
| Feature | Odoo eCommerce | Shopify |
|---|---|---|
| Storefront quality | Good | Excellent |
| App ecosystem | Limited ecommerce apps | 8,000+ apps |
| Inventory integration | Native (same database) | Requires sync |
| Accounting integration | Native (same database) | Requires sync |
| Manufacturing | Full MRP built-in | None |
| CRM | Built-in | None (use app) |
| B2B portal | Built-in | Shopify Plus only |
| Customization | Full code access | Liquid templates + apps |
| Pricing | From $0 (CE) | From $39/mo |
Setting Up the Store
1. Install eCommerce Module
Apps → Install "Website" and "eCommerce" modules.
2. Configure Products
# Product setup for eCommerce:
# Sales tab:
# - Sales Price: $49.99
# - Published on Website: Yes
# - Website categories: Electronics → Accessories
#
# Inventory tab:
# - Product Type: Storable (tracked in inventory)
# - Routes: Buy / Manufacture
# - Reordering Rules: min 10, max 50
#
# eCommerce tab:
# - Available in POS: Yes
# - Website description: Rich HTML
# - Alternative products: related items
# - Accessory products: upsell items3. Product Variants
- Attributes: Size (S, M, L, XL), Color (Red, Blue, Black)
- Each combination creates a variant with its own SKU, barcode, and price
- Variant images show when customer selects options
- Stock tracked per variant
4. Payment Methods
- Stripe (credit cards, Apple Pay, Google Pay)
- PayPal
- Bank Transfer (manual)
- Cash on Delivery
- Wire Transfer
5. Shipping Methods
- Free shipping (above threshold)
- Flat rate per order
- Weight-based rates
- Carrier integration (UPS, FedEx, DHL)
- Pickup in store
6. Tax Configuration
- Automatic tax computation based on customer location
- Fiscal positions for B2B / exempt customers
- Tax-included or tax-excluded display
Key eCommerce Features
Website Builder
- Drag-and-drop page builder
- Pre-built themes and blocks
- Mobile responsive by default
- Blog integration for content marketing
- SEO tools (meta tags, URL slugs, sitemap)
Shopping Experience
- Product search with filters (price, category, attributes)
- Wishlist
- Product comparison
- Customer reviews and ratings
- Recently viewed products
Checkout
- Guest checkout (no account required)
- Express checkout (saved payment methods)
- Multi-step or single-page checkout
- Promo codes and gift cards
- Shipping address validation
B2B Features
- Customer-specific pricing (pricelists)
- Minimum order quantities
- Request for quotation (RFQ)
- Volume discounts
- Net payment terms (Net 30, etc.)
The ERP Advantage
What makes Odoo eCommerce unique:
# When a customer places an order:
# 1. Sale order created automatically
# 2. Payment captured (Stripe/PayPal)
# 3. Invoice generated and posted to accounting
# 4. Delivery order created in warehouse
# 5. Stock level updated on website (real-time)
# 6. If stock < reorder point → purchase order auto-created
# 7. Customer record in CRM with purchase history
# 8. Email confirmation sent to customer
# All automatic. All in one database. Zero integration needed.SEO for Odoo eCommerce
- Custom URL slugs per product and category
- Meta title and description per page
- Automatic sitemap generation
- Image alt text
- Structured data (Product schema with price, availability, reviews)
- Blog for content marketing and organic traffic
DeployMonkey + eCommerce
Deploy Odoo eCommerce on DeployMonkey with SSL, CDN-ready nginx, and optimized performance. The AI agent helps configure products, payment methods, shipping, and SEO — your store can be live in hours.