The eCommerce ERP Stack
eCommerce businesses need an online store, real-time inventory, multiple payment options, shipping integration, marketing automation, and sales analytics. Odoo covers all of this with the right module combination.
Module Stack
- Website — Brand presence, CMS, blog, SEO
- eCommerce — Product catalog, cart, checkout
- Inventory — Stock management, multi-warehouse, dropship
- Sales — Order management, pricelists, promotions
- Accounting — Revenue tracking, tax, reconciliation
- Email Marketing — Newsletters, abandoned cart, promotions
- CRM — Customer database, segmentation, lifetime value
- Helpdesk — Post-purchase support
eCommerce-Specific Configuration
Product Catalog
- Product pages with multiple images, descriptions, variants
- Product categories with SEO-friendly URLs
- Variant matrix (size × color → SKUs)
- Product comparison features
- Alternative/accessory product suggestions
Payment Integration
- Stripe, PayPal, Razorpay, Mollie, or local providers
- Apple Pay, Google Pay via Stripe
- Buy now, pay later (Klarna, Afterpay)
- Wire transfer and COD options
Shipping
- Flat rate, free above threshold, weight-based
- Real-time carrier rates (FedEx, UPS, DHL)
- Pickup in store
- Multiple shipping zones with different rates
Marketing Automation
- Abandoned cart recovery (1h, 24h, 72h)
- Post-purchase review request
- Cross-sell recommendations based on purchase history
- Newsletter signup with welcome discount
- Customer segment campaigns (VIP, at-risk, new)
SEO Configuration
- Product page meta titles and descriptions
- Clean URL structure (/shop/category/product)
- Schema.org Product markup
- XML sitemap with product pages
- Image alt text templates
Fulfillment Workflows
| Model | Workflow |
|---|---|
| Ship from warehouse | Order → Pick → Pack → Ship → Track |
| Dropship | Order → Vendor PO → Vendor ships to customer |
| Click & Collect | Order → Reserve at store → Customer pickup |
| Multi-warehouse | Order → Route to nearest warehouse → Ship |
Getting Started
Deploy Odoo with Website, eCommerce, and Inventory on DeployMonkey. Describe your product catalog, target markets, payment preferences, and shipping requirements. The AI agent configures the complete eCommerce stack.